Retail Merchandiser - September/October 2016 - Global Sensation - M30


"

Halo/343 Industries

We're hitting critical
mass in the number
of partners and
our franchising
strength.

"

and Spirit Halloween stores,
and this year, they've tripled
their order based on how
well they did last year.
"We know younger
audiences love those
characters. We want
to make sure we are
making some products
for that audience, as well."
Many Halo products are
sold at mass-market stores,
Amazon.com, and specialty stores
like GameStop and Hot Topic. "In-store
is by far the dominant source of purchase,"
Friend insists. "We've got good growth
in online. It gives us an opportunity to
reach out. We have a lot of people who
are interested in the Halo franchise who
are digitally savvy, so giving them the
opportunity to understand or buy products online is super-valuable and growing
quickly. But we do phenomenally well in
traditional retail, and we continue to be
super-committed to supporting that."

Critical Mass
To celebrate Halo's 15th anniversary, 343
Industries will license specific products
tied to the event and will be releasing
Halo Wars 2 on Windows 10 PC and
Xbox One next February.
"We're hitting critical mass in the number of partners and our franchising strength in a number
of key markets around the world," Friend stresses. "We're
having great success in Mexico and growing success in Australia. We always had a big history in the United Kingdom
and in a number of European markets."
Friend expects products tied in with the release of Halo
30

Halo does well in traditional retail
in-store purchases, but the brand
continues to grow online.

RETAIL-MERCHANDISER.COM

September/October 2016

Wars 2 to be
available in more
than 100 key markets
around the world by spring
2017. New licensees include Bensons Trading Co. with show bag novelty items in Australia and New Zealand; Danilo Promotions with calendars,
greeting cards and gift wraps in Europe;
H2W Sunstaches with Halo-themed
sunglasses in the United States and
Canada; Jada Toys with Halo die-cast
statues two, four and six inches tall; and
Wicked Replicas with lamps, signs and
masks in Australia and New Zealand.
The 15th anniversary also is being
shared by players. "We're really celebrating our community, so it's much more
of a community-led story, sharing the
best memories from 15 years of Halo,"
Friend says.
The licensing group at 343 Industries
is working hard to develop the international appeal of Halo.
"Getting international licensing
agencies on board has allowed us to
grow," Monosmith remarks. "Traditionally Halo has been a
very U.S.-centric brand."
But now with the emphasis on consumers in Latin
America, Australia and Europe, Halo is growing ever larger "We've been able to grow really fast in those markets,"
Monosmith concludes. O


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Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2016 - Global Sensation

Retail Merchandiser - September/October 2016 - Global Sensation - MCover1
Retail Merchandiser - September/October 2016 - Global Sensation - MCover2
Retail Merchandiser - September/October 2016 - Global Sensation - M1
Retail Merchandiser - September/October 2016 - Global Sensation - M2
Retail Merchandiser - September/October 2016 - Global Sensation - M3
Retail Merchandiser - September/October 2016 - Global Sensation - M4
Retail Merchandiser - September/October 2016 - Global Sensation - M5
Retail Merchandiser - September/October 2016 - Global Sensation - M6
Retail Merchandiser - September/October 2016 - Global Sensation - M7
Retail Merchandiser - September/October 2016 - Global Sensation - M8
Retail Merchandiser - September/October 2016 - Global Sensation - M9
Retail Merchandiser - September/October 2016 - Global Sensation - M10
Retail Merchandiser - September/October 2016 - Global Sensation - M11
Retail Merchandiser - September/October 2016 - Global Sensation - M12
Retail Merchandiser - September/October 2016 - Global Sensation - M13
Retail Merchandiser - September/October 2016 - Global Sensation - M14
Retail Merchandiser - September/October 2016 - Global Sensation - M15
Retail Merchandiser - September/October 2016 - Global Sensation - M16
Retail Merchandiser - September/October 2016 - Global Sensation - M17
Retail Merchandiser - September/October 2016 - Global Sensation - M18
Retail Merchandiser - September/October 2016 - Global Sensation - M19
Retail Merchandiser - September/October 2016 - Global Sensation - M20
Retail Merchandiser - September/October 2016 - Global Sensation - M21
Retail Merchandiser - September/October 2016 - Global Sensation - M22
Retail Merchandiser - September/October 2016 - Global Sensation - M23
Retail Merchandiser - September/October 2016 - Global Sensation - M24
Retail Merchandiser - September/October 2016 - Global Sensation - M25
Retail Merchandiser - September/October 2016 - Global Sensation - M26
Retail Merchandiser - September/October 2016 - Global Sensation - M27
Retail Merchandiser - September/October 2016 - Global Sensation - M28
Retail Merchandiser - September/October 2016 - Global Sensation - M29
Retail Merchandiser - September/October 2016 - Global Sensation - M30
Retail Merchandiser - September/October 2016 - Global Sensation - M31
Retail Merchandiser - September/October 2016 - Global Sensation - M32
Retail Merchandiser - September/October 2016 - Global Sensation - M33
Retail Merchandiser - September/October 2016 - Global Sensation - M34
Retail Merchandiser - September/October 2016 - Global Sensation - M35
Retail Merchandiser - September/October 2016 - Global Sensation - M36
Retail Merchandiser - September/October 2016 - Global Sensation - M37
Retail Merchandiser - September/October 2016 - Global Sensation - M38
Retail Merchandiser - September/October 2016 - Global Sensation - M39
Retail Merchandiser - September/October 2016 - Global Sensation - M40
Retail Merchandiser - September/October 2016 - Global Sensation - M41
Retail Merchandiser - September/October 2016 - Global Sensation - M42
Retail Merchandiser - September/October 2016 - Global Sensation - M43
Retail Merchandiser - September/October 2016 - Global Sensation - M44
Retail Merchandiser - September/October 2016 - Global Sensation - M45
Retail Merchandiser - September/October 2016 - Global Sensation - M46
Retail Merchandiser - September/October 2016 - Global Sensation - M47
Retail Merchandiser - September/October 2016 - Global Sensation - M48
Retail Merchandiser - September/October 2016 - Global Sensation - M49
Retail Merchandiser - September/October 2016 - Global Sensation - M50
Retail Merchandiser - September/October 2016 - Global Sensation - M51
Retail Merchandiser - September/October 2016 - Global Sensation - M52
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