Retail Merchandiser - September/October 2016 - Global Sensation - M26


SEGA of America
Still on Top
For a quarter-century, Sonic the Hedgehog's games and
brand have remained among the most relevant gaming
properties even as the gaming world has changed dramatically. The character's timeless design, speed, attitude and heroism make for a powerful combination
that has inspired generations.
At Sonic's 25th anniversary event during
Comic-Con in San Diego, SEGA announced several new exciting products
including two new titles. Additionally,
the company offered some exciting updates about its upcoming Nintendo 3DS

exclusive title, Sonic Boom: Fire & Ice,
which is launching Sept. 27.
"The two new titles we announced
were big initiatives for the brand," Gerscovich says. "It marked the first time in
recent history that Sonic was going to
be available on Microsoft, Sony and PC
gaming systems alongside Nintendo.
This broadening strategy will once
again allow us to reach the widest
possible audience of Sonic fans."
Sonic Mania, one of the titles
announced, is a classic-inspired
2-D side-scrolling platform game,
aimed at the brand's many core retro-gaming fans, but accessible to gamers
of all ages. It is a very unique collaboration
between SEGA and a group of indie developers
with a background in porting Sonic games to mobile.
"The team is immensely talented, and they are all fans of
the brand," Gerscovich says. "The game mixes brand new
zones and levels along side re-imagined ones from classic
Sonic titles from games like Sonic The Hedgehog, Sonic the
Hedgehog 2, Sonic CD and Sonic 3 & Knuckles. We were
very humbled by the enormous reception to the title by our
fans globally when it was announced and can't wait to reveal
more. Sonic Mania will be available in Spring 2017 for PlayStation 4, Xbox One and PC."
The second new Sonic title is currently in development and
is launching will launch in the holiday 2017 season. Featuring
modern and classic Sonic in a battle-ravaged world, the game
is currently untitled.
"While we aren't revealing a lot of details at this time, we're
very excited about this next title within the Sonic universe,"
Gerscovich says. "From the announcement, we saw the fan
theories and enjoyment from the CGI trailer we debuted. The
untitled game will be available on PlayStation 4, Xbox One,
Nintendo's new NX as well as PC. A lot of new information
on these titles will be rolling out soon."

Extending the Brand
Over many years, the Sonic brand has found fertile ground in
the licensing space. SEGA understands that a key to brand
licensing viability is to develop numerous touch points for
consumers to engage, which is why the company is taking
a multi-platform approach to Sonic. In the console games,
mobile apps, TV series, social media and an upcoming feature
film, Sonic is proving himself to be a credible property in the
highly competitive entertainment space.
"With that, we're able to pave the way to building a sustainable, long-legged entertainment property that licensees
26

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Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2016 - Global Sensation

Retail Merchandiser - September/October 2016 - Global Sensation - MCover1
Retail Merchandiser - September/October 2016 - Global Sensation - MCover2
Retail Merchandiser - September/October 2016 - Global Sensation - M1
Retail Merchandiser - September/October 2016 - Global Sensation - M2
Retail Merchandiser - September/October 2016 - Global Sensation - M3
Retail Merchandiser - September/October 2016 - Global Sensation - M4
Retail Merchandiser - September/October 2016 - Global Sensation - M5
Retail Merchandiser - September/October 2016 - Global Sensation - M6
Retail Merchandiser - September/October 2016 - Global Sensation - M7
Retail Merchandiser - September/October 2016 - Global Sensation - M8
Retail Merchandiser - September/October 2016 - Global Sensation - M9
Retail Merchandiser - September/October 2016 - Global Sensation - M10
Retail Merchandiser - September/October 2016 - Global Sensation - M11
Retail Merchandiser - September/October 2016 - Global Sensation - M12
Retail Merchandiser - September/October 2016 - Global Sensation - M13
Retail Merchandiser - September/October 2016 - Global Sensation - M14
Retail Merchandiser - September/October 2016 - Global Sensation - M15
Retail Merchandiser - September/October 2016 - Global Sensation - M16
Retail Merchandiser - September/October 2016 - Global Sensation - M17
Retail Merchandiser - September/October 2016 - Global Sensation - M18
Retail Merchandiser - September/October 2016 - Global Sensation - M19
Retail Merchandiser - September/October 2016 - Global Sensation - M20
Retail Merchandiser - September/October 2016 - Global Sensation - M21
Retail Merchandiser - September/October 2016 - Global Sensation - M22
Retail Merchandiser - September/October 2016 - Global Sensation - M23
Retail Merchandiser - September/October 2016 - Global Sensation - M24
Retail Merchandiser - September/October 2016 - Global Sensation - M25
Retail Merchandiser - September/October 2016 - Global Sensation - M26
Retail Merchandiser - September/October 2016 - Global Sensation - M27
Retail Merchandiser - September/October 2016 - Global Sensation - M28
Retail Merchandiser - September/October 2016 - Global Sensation - M29
Retail Merchandiser - September/October 2016 - Global Sensation - M30
Retail Merchandiser - September/October 2016 - Global Sensation - M31
Retail Merchandiser - September/October 2016 - Global Sensation - M32
Retail Merchandiser - September/October 2016 - Global Sensation - M33
Retail Merchandiser - September/October 2016 - Global Sensation - M34
Retail Merchandiser - September/October 2016 - Global Sensation - M35
Retail Merchandiser - September/October 2016 - Global Sensation - M36
Retail Merchandiser - September/October 2016 - Global Sensation - M37
Retail Merchandiser - September/October 2016 - Global Sensation - M38
Retail Merchandiser - September/October 2016 - Global Sensation - M39
Retail Merchandiser - September/October 2016 - Global Sensation - M40
Retail Merchandiser - September/October 2016 - Global Sensation - M41
Retail Merchandiser - September/October 2016 - Global Sensation - M42
Retail Merchandiser - September/October 2016 - Global Sensation - M43
Retail Merchandiser - September/October 2016 - Global Sensation - M44
Retail Merchandiser - September/October 2016 - Global Sensation - M45
Retail Merchandiser - September/October 2016 - Global Sensation - M46
Retail Merchandiser - September/October 2016 - Global Sensation - M47
Retail Merchandiser - September/October 2016 - Global Sensation - M48
Retail Merchandiser - September/October 2016 - Global Sensation - M49
Retail Merchandiser - September/October 2016 - Global Sensation - M50
Retail Merchandiser - September/October 2016 - Global Sensation - M51
Retail Merchandiser - September/October 2016 - Global Sensation - M52
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