Retail Merchandiser - September/October 2016 - Global Sensation - M24


Licensing
SEGA of America is celebrating
Sonic the Hedgehog's 25th
anniversary in 2016.

SEGA OF AMERICA

Blaze of Glory
Ivo Gerscovich,
chief brand officer
and SVP
www.sega.com
Los Angeles

Anoulay Tsai,
licensing director
24

SEGA of America celebrates 25 years of Sonic the Hedgehog with new
games, new merchandise and much more in 2016. BY ERIC SLACK

A

leading presence in gaming for more than
50 years, SEGA is synonymous with innovation. It was one of the first companies on the interactive scene, and Sonic
the Hedgehog became the perfect mascot to symbolize SEGA's efforts to break barriers when he debuted in 1991. Celebrating Sonic's 25th anniversary
in 2016, SEGA of America's leaders are looking to
continue to build on that pioneering spirit.
"When Sonic first burst on to the scene in 1991,

RETAIL-MERCHANDISER.COM

September/October 2016

he was the perfect mascot to symbolize SEGA's
breaking through the many existing boundaries of
the era. Today, the Sonic Pillar team combines an
experienced team from the world of entertainment
alongside executives with a history of the Sonic brand
from Japan," says Ivo Gerscovich, chief brand officer
and senior vice president of SEGA of America. "It is
a powerful combination as we look to elevate Sonic into an entertainment icon across film, television,
games, consumer products and other areas."


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Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2016 - Global Sensation

Retail Merchandiser - September/October 2016 - Global Sensation - MCover1
Retail Merchandiser - September/October 2016 - Global Sensation - MCover2
Retail Merchandiser - September/October 2016 - Global Sensation - M1
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Retail Merchandiser - September/October 2016 - Global Sensation - M3
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Retail Merchandiser - September/October 2016 - Global Sensation - M10
Retail Merchandiser - September/October 2016 - Global Sensation - M11
Retail Merchandiser - September/October 2016 - Global Sensation - M12
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Retail Merchandiser - September/October 2016 - Global Sensation - M14
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Retail Merchandiser - September/October 2016 - Global Sensation - M24
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Retail Merchandiser - September/October 2016 - Global Sensation - M41
Retail Merchandiser - September/October 2016 - Global Sensation - M42
Retail Merchandiser - September/October 2016 - Global Sensation - M43
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Retail Merchandiser - September/October 2016 - Global Sensation - M46
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Retail Merchandiser - September/October 2016 - Global Sensation - M48
Retail Merchandiser - September/October 2016 - Global Sensation - M49
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Retail Merchandiser - September/October 2016 - Global Sensation - M51
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